The road to CRM-hell is paved with good intentions. Read our guide for common pitfalls and some practical advice on how to avoid them
Many people think that CRMs help mostly with new customer acquisition, sales and marketing. However CRMs are fundamentally about relationships.
With the right planning, stakeholder engagement, and structured evaluation approach, you can take the stress, risk and emotion out of the decision.
A bewildering array of choice, opaque pricing, never-ending lists of features and benefits, and variable quality of solution implementation partners...
A guide to what a CRM is and does, the benefits it can bring and the signs your business might need one to improve the customer experience