March 05 2021

Speaker announcement: Digital for Transformational Growth webinar #4

ZyroFisher Ops & IT Director Tom Ainscough joins FluidIT for the next webinar in the series for SME business leaders, IT Maturity.

A private equity-backed business, ZyroFisher initially engaged FluidIT to deliver an IT due diligence and IT roadmap to support the business’s value creation plan.

Tom said, “I really appreciated getting a full picture, from an unbiased perspective, of exactly where the business was in terms of platforms, software and hardware, and the associated risks and opportunities.

“It allowed me to make decisions about where to invest resource. And we were able to plan and prioritise the deliverables based on the benefits to the business.”

Over the last 12 months ZyroFisher has innovated their way through the Covid crisis, from pivoting to remote-working a year ago , upgrading their ERP and improving security, and expanding from two to ten B2C websites.


Tom Ainscough began his career in Procter and Gamble working across a number of $billion brands in multiple roles across the supply chain spectrum.  Having left P&G to embrace the challenges of small to medium enterprises, Tom expanded his role outside of the discipline of supply chain into broader operations.

Tom has worked across a number of industries specialising in developing strategies for complex supply chains to become a competitive advantage for businesses. He’s focussed on developing the most efficient cost base, whilst building foundations for sustainable business growth through collaborative strategic thinking.  

ZyroFisher is the leading distributor of Parts, Accessories and Clothing to the UK and Irish cycling markets. They represent over 50 world-class brands whose products are chosen, trusted and tested by Olympic Champions, World Champions and leading athletes across each discipline of their sport. They also design and develop the UK's best-selling cycling apparel brand, Altura.

As experts in multi brand distribution, ZyroFisher provides market expertise and improved efficiency within the value chain to benefit their brands, customers and consumers. This is the philosophy that guides how they do business every day, driven by innovative market strategies and outstanding customer support.

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